I have worked with the marketing team of Abrams Books and directly with the author Jeff Kinney since 2010 to create a variety of animated video assets for every book release. My work for Wimpy Kid has been on TV screens across the world, retail video displays, Times Square, social media, and the web! (whew)
The Process
I get the brief before the release date and they load me up with print-ready assets. I take the files and spend time carefully preparing the cover art and interior book illustrations for animation. The characters are redrawn meticulously to match the book illustrations and set up with animation rigs (because print illustrations aren't ready to move for me out of the box, err, book).
Results
The end result is an animation that jumps off of the page and onto the screen for kids across the world!